"Most people never run far enough on their first wind to find out they've got a second. Give your dreams all you've got and you'll be amazed at the energy that comes out of you."
After about a month of being self employed, I hit my stride. This past week was great, and am starting to see some momentum. Initially working on your own business is difficult, especially if this is your first one. It’s easy to get caught up in the day to day operations for a week or two. Rather than achieving growth, you only sustain your business.
During this past week I took time to really work ON the business and not in it. This allowed me to really look at the business as a whole. What were we doing daily, why were we doing what we were doing, and how can we make it all more efficient.
Rather than accomplishing task after task from the never ending, “To Do” list, I spent my time assessing where we were headed, where we wanted to go, and what different things we needed in order to do that.
This was a great exercise and after a week of reflection and working on the business we have developed a few different strategies to accomplish a few key goals; first we are focusing more energy on developing and implementing passive selling strategies such as forum sponsorships and more online marketing.
This coupled with expanding our catalog with specialized niche products will enable us to add more value to our future clients as well as cross sell to our existing clients.
We have been spending to much time on trying to compete with everyone else and playing their game. I have made a conscious decision to create and compete in our game and thus have far less competition.
Now we know where we want to go. It’s up to me to portray that to the team to ensure that we stay focused and persistent to get there. Much to do, but we are focusing on the customer and enjoy the journey to 10,000 hours.